Jason Cocking, celebrity hairstylist and  Director of Lisa Shepherd London, said:'With more options for our hair than ever, it's hard to resist the  temptation  to try every new colour trend or catwalk style on offer.' Here are his top  tips...

DON’T…
- Get  distracted when dying your hair
You may think keeping the colour on longer will make  it stronger, but it will also be stripping your hair of moisture. Try not to get  too caught up in your favourite soap  – Always remember to watch the  clock!
-  Overlap  the dye
When colouring your  roots be sure not to colour over areas that have been dyed before. Dying it  twice will do double the damage.
-  Repeatedly  use permenant dyes
Try using  semi-permanent colours; these will be gentler on the hair and will enhance the  shine as well as improving the condition. 
-  Be afraid to dye your hair every 6  weeks
Be sure just to focus  ONLY on the bits that need topped up e.g. the roots or grey hairs, don’t be  tempted to do the whole head.

DO….
-  Try some  daily moisturising treatments
On the week running up to dying your hair try to treat  your hair every day to a conditioning treatment. E.g. Oribe’s Signature Moisture  Masque.
-  Always  finish the dyeing process with a finishing treatment
Try  Clynol’s Keratin Filler, a spray in  treatment, which strengthens the hair